Why to Invest in Professional Product Photography

The problem I encounter the most often when trying to book clients for product photography is they don’t seem to realize the worth of professionally shot product pictures. I have even had an artist think I was scamming them once when I proposed a skill trade earlier on in my career.

It’s not to say that a business will always need product photography; there is a place and time for it. Certainly one isn’t going to bring in a photography each time they make a new product… or are they?

It really depends how you want to grow your business. A professional Product photographer will  immediately brings an air of professionalism to your work.  Home shot images, while showing your product, may not always do it in a way that will show your product in the best way.

Seen below is a before and after of a soap maker’s shopping cart. The before screen shot is with pictures taken from a cell phone, with no proper lighting, positioning and no attention paid to the back ground. The second is after I had been brought in to do simple on white product shots. The feeling of each store front goes from a “starting out home business: to “something professional and trustworthy”… just with the change of a few images.

Note the different impression each store leaves you

Note the different impression each store leaves you

I see the difference all the time, better images mean more sales in the long run. If you are launching a new line, or have a best selling product that you will  be selling time and time again DEFIANTLY invest in product photography. If you are investing on launching an online store it would be wise to invest in the photography as well, not to mention a printed advertising campaign.

People often complain by the high cost they feel product photography entails and in a way I can understand, starting a business is hard, however the amount of preparation and time shooting and editing your products really does add up. There are some solutions though. Some photographers such as myself might have bundles for Small Businesses, use them to your advantage.

If you have the means to invest by all means have a professional take your product images,  your budding business will thank you! If you don’t well I can help with that too. Tune in each Wednesday for a mini series of blogs that will help you take better product images on your own.

A big thank you to Savon KC Soaps for letting me use screen shots of her before and after product photography photo shoot.

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